Fin 301 slp module 02 (walmart) Essay Example | Topics and Well Written Essays - 500 words

Fin 301 slp module 02 (walmart) - Essay Example ince the last five years so that’s why the price of 100 shares after one year will be higher but not very high due to lot of fluctuation in price but it will go higher as we can see the trend of the price since the last 6 months it is going up. By analyzing the trend of the share price it is expected that the price of Wal-Mart shares will go up but it will not go very high. This is because, from the past record, we have seen that the Wal-Mart share prices have been fluctuating but overall they have moved in a positive direction. That is why the prices will go up in a year and the future price of the shares will be much higher than of today’s price. The stock price is a little bit risky because of the fluctuating price that we have seen in the previous years so there is a risk involved in investing money in Wal-Mart shares because the return on investment is relatively high but the risk level is also high due to wild ups and downs in share price of Wal-Mart. There are lots of other investments that we can do in order to have a fixed rate of return or a positive return on our investments. We can invest in a treasury bond which is giving a constant return of 4% per year on our investments and there is no risk involved in investing in a treasury bond as it is issued by the government and we have a guaranteed rate of return because government cannot be bankrupt. Investing in a Treasury bond will save our investment but the return is low as there is no risk involved in it. On the other hand if we invest in Wal-Mart shares there is a risk involved in it but there is higher return while investing in Wal-Mart stocks. Although investing in a Treasury bond would give us secure returns but it would not yield high returns. Investing in Wal-Mart shares will increase our investment so the future value of shares will be higher as we have stated earlier and if we buy future shares we will get a good return on our investment. As the performance of Wal-Mart is outstanding in

The Co-operative Group (Food,Funeralcare,Banking group, Essay

The Co-operative Group (Food,Funeralcare,Banking group, Pharmacy,Travel) - Essay Example Marketers have started to make different market segments for ensuring an easy access to their target customers. It ensures proper delivering of the products as demanded by the target customers (Wedel & et. al., 2000). Source: (Gelb Consulting Group, n.d.) In relation to the study of market segmentation, The Co-operative Group Ltd has been chosen to demonstrate the features, failures and overcoming of the failures in different market segmentation in terms of this company. The Co-operative Group Ltd is a consumer cooperative based company headquartered in the United Kingdom with having its diverse retain chains including business relating to food, funeral care, banking group, pharmacy and travel. There are many cooperative businesses in the world. Among them The Co-operative Group is one of the largest. It is the biggest mutual business of the United Kingdom. It has been operating with more than 4800 retail outlets and it also employs above 100,000 individuals in its chain organisation . Its annual turnover in over 13billion Pounds a year. It is a kind of consumer cooperative (Co-operative Group Limited, n.d.). ... The reason behind this is that marketing strategies made for a group completely differ by its accessibility to another group. Target markets are actually quantifiable through factors related to their income, age bracket and population. Characteristics should be recognisable in a well defined manner and in measurable format. Substantial indicates that the segment should be large enough to stand as a group and also large enough to become profitable (Gelb Consulting Group, n.d.). 2.0 Features of Segmentation Market segmentation plays a very crucial role for formulating marketing strategy of a majority of successful organisations. Contextually, all markets embrace a different kind of groups of people with different needs along with preferences (Lamb & et. al., 2008). It helps the marketer to define the marketing objectives more accurately. In addition to this, better allocation of resources also should be there. On the other side, performance of the market can be evaluated more preciousl y when the marketers have the precise objectives for the specific segment of markets. Each and every firm cannot serve its potential customers in the same way as it does not have abundant resources (Blyth & Zimmerman, 2005). 2.1 Defining the Target Market Market is a very complex phenomenon from the viewpoint of a company. It constitutes different sets of consumers, leads to different tastes and demands for different products. Thus, from a company perspective, it is quite tough to position products to a specific market as the demand for that particular is distinct with reference to a varied set of consumers. Market segmentation techniques help an organisation to differentiate a market into different target